What did Xuber want? Xchanging were launching a new insurance software company called Xuber and needed a launch that would make a positive and memorable impact on senior insurance decision makers and influencers within both existing customers and new prospects, that spread over design, advertising, digital and print formats. A high-intensity guerrilla campaign kick started the launch and it would end in a high profile launch evening at SushiSamba in the iconic Heron Tower.
What did I do? Having missed the initial identity design stage, I was hired to develop the brand through to the launch date and beyond.
The campaign was a huge success and won the 2013 B2B Marketing Award Winner of the ‘Best Use of Live-Event Marketing.
It was also shortlisted in the ’Infinity And Beyond’ – B2B Marketing Awards, Most Commercially Successful Campaign, B2B Marketing Awards: ‘Best internal audience campaign’ for its ‘There’s no place like home’ campaign and B2B Marketing Awards: ‘B2B Marketer of the Year’ for Gareth Case, Director of Marketing.
Client / XUBER Agency / BIRDDOG
Images are courtesy of BIRDDOG.
Nike | Digital
Evolution or Revolution?
What did NIKE want? HarrimanSteel created an advertising campaign for the new Nike Evolution series (other campaigns can be seen on this page) and I was asked to bring the online campaign to life.
What did I do? Taking HarrimanSteel's beautifully art directed shoots, I often had to tweak the artwork to fit in a digital world. Bringing static storyboards to life to create a visual and engaging story that captured Nike's ethos.
I worked across various trainer campaigns like VacTec, MetroPlus and the Evolution series. Often, the challenge was getting a concept to work across multiple websites, who each had their own size and bandwidth restrictions.
HSBC Flagship store | Retail
Window on the world
What did HSBC want? Having acquired a space on the new Stratford Westfield site. HSBC wanted their bank to be a 'flagship destination' and have a banking experience that put the customer in control.
What did I do? Being on the project from the outset, I worked alongside a team of interior designers and developed strategies for customer journey's, concepts for the technology touch points, created all the graphic communications and sourced new imagery. The final result was a rich and engaging retail destination that enhanced the customers banking experience.
Client / HSBC Agency / EDGE GB
Images are courtesy of Edge GB.
Dobbies Eco Store | Retail
It's in our nature
What did Dobbies want? To launch a new department called Eco Living' that concentrated solely on sustainable living and how to be eco-friendly.
What did I do? Being part of the creative team from the beginning, I developed the initial concepts to create a fresh, exciting look and feel, an identity that worked alongside the Dobbies brand, information architecture and graphics that was shaped into the brand that it is today. The experience was brought to life through a sense of theatre that educated its customers and made them aware that big changes need not be expensive.
Client / Dobbies Agency / EDGE GB
Images are courtesy of Edge GB.
Alfred Hitchcock | Print
A festival of mystery and suspense
What did ACMI want? Whilst I was freelancing in Melbourne, Australia, ACMI launched a Hitchcock film festival and I was asked to bring this to life through various print formats.
What did I do? Taking inspiration from the movie posters of Saul Bass from the 1950's, I created a look and feel that utilised hand cut letters with a contemporary visual style. This striking visual language was applied across film posters, festival programme, and cinema tickets.
Client / ACMI Agency / Freelance
Ontrees | Digital
From little acorns, mighty oaks grow.
What did DMG Media want? Having already launched their money saving app a year before, DMG needed to rethink their design and marketing campaign after a rather unsuccessful launch.
What did I do? The initial app was clunky, lacked personality and was not user friendly. Working alongside the UX and marketing manager, I over saw the first design phase by holding brand workshops to create a new brand story. Out of this, a new look and feel, a new identity, colour palette, photography style and info graphics was devised. The app now works across multiple digital platforms.
After the new launch in 2014, Money supermarket acquired the OnTrees app for an undisclosed fee.
Client / OnTrees Agency / DMG Media
Changsha | Retail
What did Changsha want? Whilst working at AirDesign, I was part of a team that worked on the revitalisation of a shopping centre based in Changsha, China.
What did I do? Taking inspiration from the unique looking building, I created a multi layered wayfinding system that was implements across 7 floors. A range of various store directors was created, a central floor console, lift directories, ceiling navigation and toilet signage. These visuals were created by the 3D team .
Systematica | Digital
Systematic hedge funds and trading strategies
What did Systematica want? A few years later after a successful company launch, Systematica realised they needed to carry on the momentum and required an online presence to engage and inform their existing clients and attract new ones.
What did I do? FIN were asked to pitch for the project and I was hired to work with the digital manager to create two routes over 3 days. Working with minimal brand guidelines we decided to push the brand as far as possible. The first route was a standard website but the second was a responsive site that utilised the ‘square’ from the logo as standalone modules that had a sense of motion to them. Sadly, we lost the pitch on cost.
Client / Systematica Agency / Fin International
Arca | Digital
Exclusive global expertise
What did Arca want? A digital presence that were aimed at their retail and corporate clients.
What did I do? Taking their existing minimal brand guidelines, I created a whole new look and feel that modernised their brand. The logo was diluted down to its core meaning.
With their customer base spread over two areas, retail and corporate, we decided that two apps would be more appropriate.
For the ‘Advisors’ (corporate) app, we developed an area called ‘my briefcase’, a central hub where various media formats could be saved, tagged and shared with different clients.
For the ‘Investors’ (retail) app, the service would remain the same apart from some areas that were deemed premium and would not be activated.
Client / Arca Agency / Fin International
STOXX | Illustrations
Finger on the Pulse
What did STOXX want? Pulse is a quarterly internal magazine issued by STOXX and each issue requires illustrations to bring its major stories to life.
What did I do? Working closely with the client I created various illustrations that brought the articles to life through wit and sophistication. I also created an Illustration style guide for future designers to help maintain the STOXX look and feel, regardless of our different drawing styles.
Client / STOXX Agency / Fin International
Birddog | Illustrations & Branding
Everything we do at Birddog is creative. Everything.
What did Birddog want? On launch of their new identity and website, it was my responsibility to develop and push the brand further across digital and print formats.
What did I do? Taking the basic illustration style that was in place, I created new illustration concepts that spanned several social media platforms for the digital release campaign. These illustrations expanded into infographics that were used for digital publications and internal graphics.